What is a media day?
One day of filming. Months of authentic content.
A media day is a dedicated day of photography and filming designed to capture the people, moments, and stories that make your studio unique. Through interviews, B-roll, and candid moments, we create a library of content that can be used across social media, websites, registration campaigns, and future marketing.
Many studios schedule media days during quieter months, such as October, November, February, or April. This gives us time to edit and prepare your content so it's ready when registration and other key campaigns begin.
Why it matters
Families connect with people, not sales pitches.
Hearing a parent describe their experience or seeing a student talk about their confidence creates a level of trust that traditional advertising rarely achieves. A Media Day captures those genuine moments while giving your studio professional content to use long after filming ends.
Featured studio
Dance Xpressions • Coquitlam, BC
Dance Xpressions trusted us to lead two media days focused on capturing the stories behind their studio. By combining interviews with students, parents, teachers, and dynamic B-roll footage, we created a collection of promotional videos and marketing assets that could be shared throughout the season.
DX promo reels
Our role
- Planned the Media Days
- Developed interview questions
- Directed on-camera interviews
- Captured cinematic B-roll
- Filmed students, teachers, and families
- Edited promotional videos for social media
Behind the scenes at Dance Xpressions, capturing the people, personalities, and moments that make the studio what it is.
One shoot. multiple stories.
Every interview tells a different story. Some highlight a student's confidence. Others showcase a parent's perspective or a teacher's passion. Together, they create a collection of authentic marketing pieces that can be shared over time rather than all at once.
What was created for Dance Xpressions
🎥 Two media days
🎬 Six promotional videos
🎤 Student, parent & teacher interviews
📹 Cinematic b-roll
📱 Marketing assets
Behind every interview
We prepare thoughtful questions, create a comfortable environment, and guide each conversation so students, parents, and teachers can speak naturally. The result isn't a scripted testimonial. It's a genuine story that reflects what makes the studio special.