great partnerships start
with understanding
we know dance because we've lived it
Dance has always been part of our story.
It shaped our lives for years. Through teaching, performing, and working alongside studios, we've experienced the passion, challenges, and sense of community that make every studio unique.
Along the way, we realized something. The studios that leave the biggest impact aren't always the ones with the biggest budgets or the loudest marketing. They're the ones built on passionate teachers, dedicated dancers, and communities that make people feel like they belong.
That's why we created Marketing Movez. To help dance studios tell authentic stories, connect with families, and grow while staying true to who they are.
Meet the people behind Marketing Movez
We didn't discover dance through marketing. Marketing came after dance.
Between us are decades of experience in dance, film, marketing, and education. Marc brings cinematic storytelling, marketing strategy, and production leadership. Stew brings deep relationships within the dance community, decades of teaching, and a lifetime of inspiring dancers. Together, we help studios tell stories that feel as authentic as the people behind them.
Together, we combine decades of experience in dance, film, and marketing to help dance studios tell authentic stories, build meaningful connections, and grow with confidence.
Marc Generoso & Stew Iguidez
Founders
Our creative collaborators
Erika Santos
Social Media
Erika helps bring dance studios to life through thoughtful social media content and clear, engaging communication. From planning posts to writing captions and supporting day to day marketing, she helps ensure every story reflects the personality and values behind each studio. Her attention to detail and genuine care for the dance community help create content that feels authentic, welcoming, and connected.
Wyldie Maxwell
Video Editing
For more than 15 years, Wyldie has worked alongside Marc, bringing creativity, precision, and technical expertise to every project. From seamless video editing and dynamic text animation to visual effects and technical problem solving, he helps transform ideas into polished stories. His attention to detail and calm approach behind the scenes ensure every project is delivered with care and creativity.
Shawn Kim
Videography
As both a ballroom dancer and a member of the film industry's Camera Department, Shawn brings a unique perspective to every production. His understanding of movement, timing, and visual storytelling allows him to capture dance in a way that feels natural, dynamic, and authentic. As one of the newest additions to our growing network of creative collaborators, Shawn brings fresh energy and a shared passion for helping dance studios tell their stories.
"For years, I’ve watched videos of myself dancing, but this time I wasn’t just watching a performance, I was watching a piece of my life. A story filled with people who supported me, memories that shaped me, and a chapter I wasn’t ready to leave behind."
What guides our work
People before platforms.
Technology changes. Relationships don't.
Every studio has its own identity.
The best marketing reflects who you are, not who everyone else is.
Stories create connection.
The strongest marketing makes people feel something before asking them to do something.
Growth should feel authentic.
The goal isn't to become a different studio. It's to help more people discover the one you've already built.
Let's tell your studio's story.
Every dance studio has something worth sharing.
