Marketing Movez: Our Origins in BC Dance Studio Marketing

Dance studio owners, directors, or lifelong supporters of the arts, you already know this: dance changes lives. When your studio thrives, the ripple effects go far beyond the studio walls. Cue: Marketing Movez — here to help dance studios grow through creative, fun, and effective dance studio marketing. Our first-ever blog post reflects on how a duo of dancers turned their decades of experience into a one-stop dance studio marketing partner for studios like yours.

But this isn’t just a story about Marc and Stew — it’s a story about you. Read on to learn how this dynamic team is helping studios amplify their message, reach new dance families, and build stronger communities through the power of strategic storytelling.

Where It All Began

Before Marketing Movez became a dance studio marketing team, it was a bond forged on the dance floor. Marc Generoso met Stew Iguidez during his rise through the dance scene. Stew — already a celebrated freestyler, teacher, and choreographer — took Marc under his wing, guiding him through the raw and expressive world of Hip Hop and Streetdance.   Together, they represented Canada at the 2006 World Hip Hop Championships and later became core members of Over the Influence (OTI) — one of Vancouver’s most influential Hip Hop crews of the 2000s. OTI crafted signature storytelling with powerful, message-driven performances to workshops and stages across North America, leaving lasting impressions everywhere they went.

The Pivot from Passion to Profession

When OTI’s chapter closed, both Marc and Stew took their talents back to the community. Stew became a Vancouver legend, spreading his love of movement across schools, yoga communities, and wellness events. His influence grew far beyond dance studios.   Marc, meanwhile, leaned into direction and storytelling. He founded semi-professional dance companies, produced theatrical shows, and later pursued a degree in Motion Picture Arts.

For over a decade, he worked in Vancouver’s fast-paced film industry, mastering a range of skills, including scriptwriting, directing, production scheduling, and camera work. But despite his success, one thing was missing: dance.

Finding New Purpose Through Dance Studio Marketing

After years in film, Marc felt a pull to return to his roots — but this time, with a new lens. He saw how many dance studios struggled to communicate their value in a digital-first world. Families were missing out. Studios were pouring heart and soul into their programs, but their marketing wasn’t doing them justice.   Marc dove into the world of copywriting and content creation, launching Generoso Writing and Copy.

But something felt off. It wasn’t focused enough, and it didn’t speak directly to the people he cared most about: the dance community.   So, he called his old mentor.   Stew didn’t hesitate. The same passion that once fueled their performances now drives their shared mission: to help dance studios thrive through bold, creative, and customized marketing solutions.

Marketing Movez: Made for Studios That Dream Bigger

Marketing Movez isn’t just another marketing agency. We’re dancers, storytellers, strategists, and teachers — and we know the rhythm of a dance studio from the inside out.

Whether you’re running a competitive program, community classes, or youth workshops, we help you show your value through modern dance studio marketing. Here’s what we offer:

• Email & Video Newsletters – Keep your families engaged with news that feels personal. 👉 For a deeper dive into how newsletters can boost retention and connection, check out our full guide on Email Newsletters for Dance Studios.
• Social Media Content & Scheduling – Consistent, branded posts that reflect your studio vibe. 👉 Want to see how to make that consistency work for you? Explore our full article on Social Media Strategies for Dance Studios for tips that turn posting into real engagement.
• Blog Articles – Boost your SEO while sharing what makes your studio shine
• Graphic Design & Videography – From class promos to recital highlights, we’ve got visuals covered
• Teaching & Workshops – We still hit the floor and lead when it makes sense
• Analytics & Strategy – Know what’s working, what’s not, and where to grow

We’re here to help you connect with the people who matter most — students, families, and your dance community — and turn their curiosity into commitment.

Ready to Move? Let’s Talk

Marketing Movez was built on a deep love of dance. But more than anything, it was built for you. For the studio owner looking for better enrollment. For the teacher ready to grow. For the director who knows their art deserves a bigger stage.   Let’s make your message move. Contact us at info@marketingmovez.com or message us below to book your free discovery call. We’ll hear you out, build a custom marketing plan, and help you create a marketing rhythm that’s creative, fun, and most importantly, effective.   This is just the beginning. Let’s build something unforgettable, together.