tailored marketing for dance studios
creative strategic marketing that brings your studio culture to life
(unmute)
SERVICES | creative fuel for your studio
Marketing Movez is a dancer-led creative team that helps you show up online without the overwhelm. We turn your studio’s story and visuals into content that builds trust, connects with families, and fuels program growth — all with less work on your plate.
Most studio owners didn’t get into dance to write newsletters or edit reels. That’s where we come in — with smart strategy, done-for-you content, and consistent storytelling that reflects your culture and supports your goals.
Here’s how we help you grow and stay connected:
NEWSLETTERS
Monthly newsletters build loyalty, not just awareness. We create branded studio emails and video updates that keep families engaged, proud, and in the loop all season. Each message blends updates, event reminders, and human stories that make your studio unforgettable.
What’s Included
One email newsletter (graphics, copywriting, buttons, links)
One 1.5–2 minute video newsletter optimized for email and TV screens
Two types of blog articles: SEO-focused and custom (non-SEO) features
How It Works
We collaborate monthly through a 30–60-minute check-in to plan stories, updates, and visuals. Emails can be segmented for different audiences (general, competitive, recreational, adults). You’ll review and approve every final copy before sending.
Results
Track open rates, clicks, and engagement through analytics that show what resonates — helping your studio stay visible, connected, and thriving.
SOCIAL MEDIA
We manage your social media so you can focus on what matters most — your dancers. From Instagram and Facebook to YouTube, we plan, design, and write content that feels true to your studio. Every post, story, and reel is crafted to reflect your voice and connect with both parents and dancers.
What’s Included
Strategy, visuals, and copywriting for all posts
16 posts/month, 32 stories/month, and 2 reels/month
YouTube optimization with reposted video newsletters and clips
Optional studio Media Day for fresh content and excitement
How It Works
We create and schedule everything in advance for seamless consistency. You’ll receive monthly analytics tracking engagement, reach, and growth — with clear insights to guide what comes next.
Result
A consistent, professional online presence that strengthens your brand and builds lasting studio pride.
VIDEO x DVC
Bring your studio’s story to life through film. We create professional videos that spotlight your dancers, staff, and culture — from Reels and interviews to full promotional pieces. Every shoot is designed to elevate your brand and engage families across platforms.
What’s Included
Monthly on-site videography sessions
Reels, interviews, behind-the-scenes footage, and feature videos
Content optimized for Instagram, Facebook, and YouTube
The Dance Video Collection (DVC)
A signature cinematic project that transforms your dancers into the stars of their own short film. Each DVC captures artistry, emotion, and identity — blending choreography, storytelling, and film-quality visuals.
Why It Matters
Your videos become lasting marketing assets that celebrate your community, attract new students, and showcase your studio’s heart. It’s storytelling that moves people — and keeps your studio unforgettable.
WEB DESIGN
A website should move like your studio — with rhythm, clarity, and purpose. We design and manage WordPress sites that look beautiful and perform even better. Every layout, photo, and line of copy is crafted to welcome families, guide them to action, and reflect your studio’s spirit.
What’s Included
Regular updates: programs, photos, videos, and announcements
Mobile-friendly layouts with clear calls to action
Fresh, on-brand copy and visuals that capture your energy
SEO optimization to help families find your classes on Google
How It Works
We build each site with long-term growth in mind. You can manage it easily after hand-off, or we’ll maintain it for you — keeping your digital home as vibrant as your studio floor.
GRAPHIC DESIGN
Graphics should do more than look good — they should move people to act. We design visuals that capture your studio’s rhythm, reflect your brand, and inspire families to stay connected. Each piece is created with intention, matching your programs, campaigns, and season.
What’s Included
Custom-designed graphics for newsletters, social media, and video content
Optimized sizing for every platform — from email to lobby screens
QR codes that guide parents to registration pages, blog articles, or class schedules
How It Works
We create most visuals in-house and can personalize designs with your studio’s photos. Content captured during videography sessions can also be used to build cohesive campaigns across all platforms.
Every image tells a story — and every story strengthens your studio’s presence.
SEO x VISIBILITY
Being a great studio isn’t enough — families have to find you. Our SEO services help your website appear when parents search for dance classes in your area, so your studio stays on page one, not lost in the scroll.
What We Do
We tune your website’s language, structure, and content to align with what parents are actually searching for — “dance classes near me,” “hip hop for kids in [your city],” or “summer dance camps.” Each word, article, and update is crafted to help Google recognize your studio as relevant and trustworthy.
Why It Matters
Strong SEO means higher visibility, consistent inquiries, and lasting growth — without ongoing ad costs. It also builds credibility long before a parent ever calls.
Your studio already stands out on stage. SEO makes sure it stands out online, too.
GRAD CAMPAIGNS
Your grads deserve more than a goodbye — they deserve a spotlight. Our Grad Campaigns turn final recitals into lasting stories that celebrate your dancers and strengthen your studio’s legacy. Through cinematic video interviews and heartfelt blog features, we showcase each graduate’s journey while inspiring the next generation.
What’s Included
Blog articles that highlight each dancer’s story, milestones, and next steps
Studio-branded video interviews, edited for Reels, Stories, and YouTube
Perfect for showcases, social countdowns, or graduation send-offs
Why It Matters
These campaigns build pride, connection, and legacy. Families love sharing them, younger dancers feel inspired, and your studio earns visibility through authentic storytelling.
It’s more than celebration — it’s marketing with heart.
INTERVIEWS
Stories build connection — and your studio is full of them. We capture the people behind the movement: dancers, parents, teachers, and alumni. Through cinematic interviews and feature articles, we spotlight your community’s voices and values — creating content that inspires pride, trust, and belonging.
What’s Included
Video and blog interviews that celebrate real stories within your studio
Optimized YouTube features and repurposed clips for Reels, Stories, and posts
Articles designed to strengthen SEO, engage families, and attract new students
Why It Matters
These stories transform everyday moments into powerful marketing tools. They boost visibility, deepen loyalty, and show parents what makes your studio culture special.
Because when people see themselves in your story, they never forget who helped them find their rhythm.
ABOUT | meet your marketing collaborators
Founded by lifelong dancers and mentors, Marc Generoso and Stew Iguidez, we believe long-term growth starts with showcasing strong studio culture. Social posts and event updates can spark engagement — but new families are drawn in by what they see and hear from the community itself.
While automation is easy, Marketing Movez takes a more hands-on path. From recitals to rehearsals, the team shows up, creates with intention, and brings a dancer’s perspective to every project. We don’t work with every studio — we collaborate with those who want a custom, culture-first approach to connection.
Marketing, done with care.
Got questions about pricing? We’ve got a few for you, too.
Let’s see if we’re a good fit. You can book a discovery call anytime by sending us a message below.
Marc’s approach is like having an extra brain and a boost of energy on my side. Everything is organized to a T, and his work has always exceeded my expectations. You can feel the passion and ownership in every piece of content. It’s like handing over your ideas and getting back gold!
Watching Jacksun grow through these dance film projects was incredible — he learned so much, both on and off camera. Everything was so well-coordinated, even with so many moving parts, it all came together seamlessly. Now I have the most beautiful memories captured from such a special time in his life. Honestly, it was pure magic for the kids and the parents.
Pulling off over 30 dance films is no small task, but somehow, it all felt effortless. The process was smooth, clearly mapped out, and easy to follow — even with so many moving parts. Every detail was handled with care and creative problem-solving that kept things flowing beautifully. Best part? The kids loved every minute — even the long ones!
FAQs | you’ve got questions, we’ve got answers!
What makes Marketing Movez different from other marketing companies?
We’re dancers first, before we’re marketers. We teach in studios like yours, understand the flow of different studio cultures, and have built real relationships with dance families along the way. That perspective shapes everything we do. Our done-for-you marketing — from digital to print — is created with your brand, your community, and your families in mind. While other agencies lean on automation, we keep it personal. We create with purpose, track what resonates, and build on that momentum. It’s a mix of strategy and creativity, crafted with care, clarity, and intention.
How much do your services cost?
That’s the million dollar question! And the honest answer is, it depends. Every studio runs a little differently. Are you looking for weekly posts or full campaign strategy? Will you send us footage, or should we come film? How often? How many audiences are you trying to reach with your newsletters? Like you, we’ve got questions — because the more we understand your goals, the better we can tailor a plan that fits. That’s why we always start with a FREE discovery meeting. From there, we can map out what makes the most sense for your studio and your budget.
Can we choose which services we need, or is everything bundled?
You can choose exactly what you need. We keep things modular so you’re never stuck in a package that doesn’t make sense for your studio. Maybe you just want support with newsletters. Or maybe it’s time to elevate your social media, visuals, or website. You can start with one thing or build a full plan — we’ll help you shape a mix that fits where your studio is headed.
How involved do we need to be in the process?
That’s totally up to you — but in the beginning, we’ll need you in the loop. The first month is like a creative warm-up: we’ll ask a few more questions than usual, gather logins for your CRM, socials, and any tools we’ll be working with, and start tuning in to your studio’s voice. After that, it’s your call. Some directors love to collaborate every step of the way, others prefer to hand things off. Either way, we just need one go-to person who can answer questions within the day — then we’re off and running.
How quickly can we start seeing results?
Every service creates momentum in its own way. With social media, you’ll see engagement metrics right away — and boosted posts or paid ads can give things an extra push. But the real power of marketing shows up over time. Families don’t all decide in the same season. Some start planning in spring, others browse in summer. Whenever they’re ready, your studio will be easy to find and hard to forget. Consistent content strengthens your SEO, improves your algorithm reach, and helps your website climb the Google ranks. Every blog post adds weight. Every YouTube video with the right description makes a difference. Marketing isn’t a quick trade — it’s planting seeds and staying ready for the right moment.
Connect with Marketing Movez today!